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Mateo Balmes Innovation & Value Creation

Canada

Championing the science, art and craft of converging design, technology, business knowledge and communities in solving important world and business problems. I advance topics of the role of youth, sustainability, and EDI in the US, Canada, the G20 and the ASEAN. Previous associations: S&P, Google, Facebook and more. Details below.

Skills
  • Product Management
  • Sales & Channel Management
  • Marketing Insight & Analytics
  • Customer Experience
  • Digital Transformation
  • Service Operations
  • Corporate Strategy
Industry Exposure
  • Consumer Packaged Goods
  • Energy
  • Entrepreneurship
  • Retail
  • Government
  • Marine Conservation
  • Media and Entertainment
  • Metals and Mining
  • Multichannel
  • Technology
  • Telecommunications
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Client: Nonprofit Across Canada

Digital Transformation: Operationalizing volunteers, partners and assets in an Enterprise Resource Planning system.

View Case
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Authored Case: Digital Twins

The use of digital twins as a competitive advantage in various industries.

View Case
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Mateo Digital DB

Brainstorming and need interdisciplinary ideas?

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AYF Podcast

I produced two podcast episodes with co-AYF Japan Fellows

View Podcasts

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Volunteering

• Representative at FasterCapital
• Ambassador at Young Entrepreneurs Community

Full Volunteer Experiences

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Non-Profit Leadership

I served as the President of the Primus Magis Foundation (2019-2021), a non-profit improving access to education in last-mile Philippine communities.

Foundation Website

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Sports

• Ateneo Arnis (National PH Sports) Varsity: 🥇1🥈2🥉1
• Ateneo Rowing Team Manager (2017-2018)
• Philippine Basketball writer
• I dance 🕺

Qualifications

Education

Click school name for more information about the school, undergraduate coursework, and extra-curricular activities.
  • Mar 2022-
    Apr 2023

    MBA, Certificate in Entrepreneurship at Ivey Business School

    Fellowship
    Sole recipient of the Ivey Entrepreneurship Fellowship for demonstrated involvement in start-up community and/or significant achievements or interest in entrepreneurship, and start-up space and strong track record of success in academics, leadership and work experience.

    Fellowship
    Sole recipient of the Access to Success Fellowship based on academic merit, community involvement with special consideration for contributions in the accessibility community, and lived experiences of overcoming obstacles to achieve success.

    Recognition
    100 Most Inspiring MBA Students and 1 of 20 SLS Speakers at the MBA World Summit 2022 in Milan

    Affiliation
    Graduate Student Innovation Scholar (IP & Technology Commercialization)

    Affiliation
    Western University Inspiring Minds 2022

    Exchange
    Fundação Getulio Vargas in Brazil (Spring 2023)

    School
    Ivey Business School is the business school of Western University.

  • 2014-2018

    Bachelor of Science in Management Information Systems at Ateneo de Manila University

    Scholarship
    Ateneo College Scholarship (2014-2018)

    Exchange and Scholarship
    Sogang University in South Korea (2015) - 1 of the 2 annual scholarship recipients

    Exchange
    University College London in the United Kingdom - Modern Data Science Track (2017) - Upper Second Honors (2:1)

    Fellowship
    Arizona State University in the United States of America (2018) - US Department of State YSEALI Academic Fellow - Cohort of 40 fellows from 1K+ applicants

    School
    The top private, coeducational, Roman Catholic, teaching and research university located in Quezon City, Philippines.



Work Experience

Click company name to view role information in detail. Toggle buttons below to show/hide company information.
Legend: Work Experience, Venture, Internship, Special Projects.

  • 2023-PRESENT

    Senior Analyst, Marketing Technology at Restaurant Brands International

    Oversaw marketing technology stack; developed and deployed restaurant technology assets to 4,000+ Tim Hortons Canada locations; optimized ad tech platforms to maximize customer reach and campaign effectiveness.

    Global 2000
    📍 Toronto
    Digital Marketing
    Marketing Automation
    Marketing Analytics
  • 2021-2022

    Senior Technology Consultant, Analytics at DXC Technology

    Worked on 4 large North American projects for a multinational CPG company to build and deploy marketing analytics infrastructure.

    Fortune 500
    📍 Manila
    Technology Consulting
    CPG
    Cloud Operations

  • 2020-2021

    Senior Product Strategy Specialist at S&P Global Market Intelligence

    Led the design and discovery, and feature development for the Credit Analytics segment of Capital IQ, one of the world's most widely used financial intelligence platforms, serving a range of financial institutions and industries.

    Fortune 500
    📍 Manila
    Analytics
    Product Management
    UX, Design and Discovery
  • 2019-2021

    Data Visualization Specialist at S&P Global Market Intelligence

    Standardized data visuals and spearheaded automation with RPA, enhancing data handling, user experience, and cross-departmental standards across financial and media sectors.

    Analytics
    Design
    Robotic Process Automation
    Research
  • 2020-2021

    Platform Development Intern at Pasona Group

    Developed the web platform of the Japan chapter of the Youth of United Nations Global Alliance (YUNGA), an initiative by the Food and Agriculture Organization by the United Nations

    Japan #2 HR Company
    📍 Hyogo, Japan
    Programming
    UX and Design
    Project Management
  • 2019

    Liaison for the Philippines/Reporting Officer at TuneMap

    Created and maintained monthly dashboards tracking user growth and activities of the social enterprise. Drove reporting requirements as required by the United States Department of State's Seeds for the Future program (investor).

    US Government SFTF Startup
    📍 Bandung, Indonesia
    Stakeholder Management
    UX, Design and Discovery
  • 2015-2019

    Founder and CEO / Head of Technology at Empleo/PinoyCapital

    Co-founded a social enterprise aimed at fair and equitable job placement. Built and launched a recommendation engine and trend analysis system to match jobseekers based on training, experience, and location, while identifying high-demand degrees for better job opportunities. Led user research, secured funding, and grew a network of 70K households and over 600 recruitment firms. Rolled out programs in family planning, nutrition, and financial literacy through partnerships with government and non-profit organizations.

    '17 ASEAN RBA Best Social Impact - PH
    📍 Clark City, Pampanga
    Product Leadership
    UX, Design and Discovery
    Business Development
  • MAY-JUN 2017

    Whale Shark Researcher at Worldwide Fund for Nature

    Surveyed the whale shark population in Donsol, Sorsogon for research and marine conservation initiatives by the organization.

    International Non-Governmental Organization
    📍 Donsol, Sorsogon
    Research
    Analytics
  • APR-MAY 2015

    Cyber Security Research Intern at Philippine Navy

    Co-authored a paper on cybersecurity within the Philippine Navy. Spearheaded a conference between German Defense Industry contractors and the Philippine Navy Intelligence pivotal to closing National Security deals. Proposed and piloted a knowledge management system for use by the NRTDC researchers; and a fleet management system for use by Navy officials.

    Government
    📍 Cavite City
    Research
    Analytics
    Programming
    Logistics
  • 2013-2016

    Ambassador at Google

    Liaised between Google and the Philippines. Conducted training for 12K+ students, staff, and faculty from over 2 dozens of schools. Project-based participation to various Google functions i.e. Developer Groups, YouTube and Android campaigns. Selected from a pool of 10K+.

    Big Tech
    📍 Philippines
    Knowledge Transfer
    User Experience
    Programming

  • 2023-PRESENT

    Senior Analyst, Marketing Technology at Restaurant Brands International

    Oversaw marketing technology stack; developed and deployed restaurant technology assets to 4,000+ Tim Hortons Canada locations; optimized ad tech platforms to maximize customer reach and campaign effectiveness.

    Company
    Restaurant Brands International (RBI) is a multinational fast food holding company that owns four of the world’s most prominent and iconic quick service restaurant brands: Burger King, Tim Hortons, Popeyes and Firehouse Subs.

    Global 2000
    📍 Toronto
    Digital Marketing
    Marketing Automation
    Marketing Analytics
  • 2021-2022

    Senior Technology Consultant, Analytics at DXC Technology

    Worked on 4 large North American projects for a multinational CPG company to build and deploy marketing analytics infrastructure.

    Company
    DXC Technology is an American multinational information technology (IT) services and consulting company.

    Fortune 500
    📍 Manila
    Technology Consulting
    CPG
    Cloud Operations

  • 2020-2021

    Senior Product Strategy Specialist at S&P Global Market Intelligence

    Led the design and discovery, and feature development for the Credit Analytics segment of Capital IQ, one of the world's most widely used financial intelligence platforms, serving a range of financial institutions and industries.

    Company
    Standard & Poor’s is a credit-rating agency and publisher of financial research and analysis.

    Fortune 500
    📍 Manila
    Analytics
    Product Management
    UX, Design & Discovery
  • 2019-2021

    Data Visualization Specialist at S&P Global Market Intelligence

    Standardized data visuals and spearheaded automation with RPA, enhancing data handling, user experience, and cross-departmental standards across financial and media sectors.

    Analytics
    Design
    Robotic Process Automation
    Research
  • 2020-2021

    Platform Development Intern at Pasona Group

    Developed the web platform of the Japan chapter of the Youth of United Nations Global Alliance (YUNGA), an initiative by the Food and Agriculture Organization by the United Nations

    Company
    The Awaji Youth Federation (AYF) was founded in 2017 by the Pasona Group, one of Japan's leading human resources firms dedicated to solving society`s problems and to the revitalization of regional communities.

    Japan #2 HR Company
    📍 Hyogo, Japan
    Programming
    UX & Design
    Project Management
  • 2019

    Liaison for the Philippines/Reporting Officer at TuneMap

    Created and maintained monthly dashboards tracking user growth and activities of the social enterprise. Drove reporting requirements as required by the United States Department of State's Seeds for the Future program (investor).

    Company
    TuneMap is a mobile application that empowers people with visual impairment by supporting their mobility in cities through sighted partners.

    US Government SFTF Startup
    📍 Bandung, Indonesia
    Stakeholder Management
    UX, Design & Discovery
  • 2015-2019

    Founder and CEO / Head of Technology at Empleo/PinoyCapital

    Co-founded a social enterprise aimed at fair and equitable job placement. Built and launched a recommendation engine and trend analysis system to match jobseekers based on training, experience, and location, while identifying high-demand degrees for better job opportunities. Led user research, secured funding, and grew a network of 70K households and over 600 recruitment firms. Rolled out programs in family planning, nutrition, and financial literacy through partnerships with government and non-profit organizations.

    Company
    Empleo is a social enterprise that matches disenfranchised jobseekers to blue- and grey-collar employment through analytics.

    '17 ASEAN RBA Best Social Impact
    📍 Clark City, Pampanga
    Product Leadership
    UX, Design & Discovery
    Business Development
  • MAY-JUN 2017

    Whale Shark Researcher at Worldwide Fund for Nature

    Surveyed the whale shark population in Donsol, Sorsogon for research and marine conservation initiatives by the organization.

    Company
    The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, that works in the field of wilderness preservation and the reduction of human impact on the environment.

    International Non-Governmental Organization
    📍 Donsol, Sorsogon
    Research
    Analytics
  • APR-MAY 2015

    Cyber Security Research Intern at Philippine Navy

    Co-authored a paper on cybersecurity within the Philippine Navy. Spearheaded a conference between German Defense Industry contractors and the Philippine Navy Intelligence pivotal to closing National Security deals. Proposed and piloted a knowledge management system for use by the NRTDC researchers; and a fleet management system for use by Navy officials.

    Company
    Naval Research and Technology Development Center is the research arm of the Philippine Navy.

    Government
    📍 Cavite City
    Research
    Analytics
    Programming
    Logistics
  • 2013-2016

    Ambassador at Google

    Liaised between Google and the Philippines. Conducted training for 12K+ students and faculty from over 2 dozens of schools. Project-based participation to various Google functions i.e. Developer Groups, YouTube and Android campaigns. Selected from a pool of 10K+.

    Company
    Google LLC is an American multinational technology company that focuses on artificial intelligence, search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics.

    Big Tech
    📍 Philippines
    Knowledge Transfer
    User Experience
    Programming



Recognitions

  • 2022 Western University Inspiring Minds: 1 of the 26 post-graduate students chosen for the showcase of research, scholarship or creative activity.
  • 2021 Global Financial Times Talent x Seedstars SDG Challenge: Team Leader. Pitcher, technologist and market researcher. Placed 2nd out of 80 global teams.
  • 2019 UNLEASH SDG Competition in China: Placed 2nd at a week-long international conference/competition out of 40 teams (SDG 11 segment); selected from a pool of 10K+ applicants; provided a scholarship limited to 50 fellows.
  • 2017 Facebook Internet.org Philippines: Finalist and grant winner of $80K in an Internet.org project.
  • 2016 ASEAN Code-a-thon 2016: Placed 2nd at weekend-long hackathon out of 30 teams.
  • 2015 Department of Science & Technology National Mobile Application Competition: Placed 3rd out of 20 teams in the regional level.
  • 2014 Idea'yala Mall of the Future Challenge: Part of the Top 30 National Teams; selected from 5K+ submissions.
  • 2013 Google Student Ambassador Program: Selected liaison between Ateneo de Manila University and Google. Selected from a pool of 10K+ applicants.
  • 2017 Ashoka Changemaker Summit: Selected to represent the Philippines at the annual global summit, joining a network of leading social entrepreneurs and changemakers.
  • 2016 Aboitiz Future Leaders Summit: Selected to be among the top 90 nationwide participants in the Aboitiz Future Leaders Summit. Expanded professional network through interactions with Aboitiz leaders and peers, while gaining valuable insights into effective leadership and management practices.
  • 2015 Watson Institute Philippines: Selected to join the prestigious Watson Institute Philippines cohort, a program designed to empower emerging leaders and entrepreneurs.
  • Bonus
    2015 UP Aguman Bicol Cuisine Challenge Eating Competition: Placed 1st out of 40 teams.


Representations

  • 2019 G20 Finance in Saudi Arabia: Represented YE! from the Netherlands. 1 of the only 3 Filipino in the event; alongside the head of Central Bank of the Philippines.
  • 2018 YSEALI Summit in Saigon, Viet Nam: Selective fully-funded opportunity by the YSEALI and ASU for the YSEALI Spring '18 ASU cohort to take part in the satellite workshop. Facilitated the grant-writing session.
  • 2018 ImpactXL Regional Workshop in Myanmar: 1 of the 10 chosen participants from 300+ applicants.
  • 2017 ASEAN-China Entrepreneurship Forum in Siem Reap, Cambodia: 1 of the 3 government-appointed delegates for the economic forum.


Trainings & Certifications

  • May 2022, Bloomberg Market Concepts
  • October 2019, Geospatial Data Storytelling Workshop by the CREATE Lab by Carnegie Mellon University
  • January 2019, Civil Service Commission - Foreign Service Officer Exam
  • September 2016, AWS Technical Essentials
  • April 2015, Project Management Essentials by Naval Research and Development Center
  • October 2012, Microsoft Azure Basics


Media

  • A feature on Western University's Pierre Morrissette Institute of Entrepreneurship's 2024 Entrepreneurship Fellowship Brochure | (Mirror)
  • A feature on Western University's blog The Wire regarding my selection in Western U's Inspiring Minds 2022
  • A feature on the Ivey podcast regarding my exchange at FGV in Brazil
  • A feature on the Ivey MBA website on our MBA World Summit 2022 experience
  • A feature on the Ivey MBA website as an ambassador
  • An article that mentions our participation/selection at the 2018 IDEAS Show in Taiwan.
  • A promotion by the Department of Trade and Industry - Export Marketing Bureau during IDEAS 2018.
  • A mention of our work in inclusion for disability at UNLEASH 2019 in Shenzhen, China.
  • An article regarding our win in the Startup Summit 2015, a qualifier pitch competition for YE! Boostcamp in the Netherlands.
  • An official deck about the the Young Entrepreneurs! (YE) Community by the International Trade Centre in Geneva.
  • A virtual magazine by the YE! Community regarding the regional ambassadors.
  • A virtual magazine by the YE! Community on the organization's participation in the G20 Summit in Saudi Arabia.
  • A live event by the Financial Times during the 2020 FTxSeedstars SDG Challenge.
  • A feature on the Philippine national publication, Rappler, on my stint as a Commissioner for the Ateneo COMELEC
  • A feature on Powcast on the Ateneo Rowing Team's competition participation in Malaysia
  • A feature on Ateneo's student publication, GUIDON, on my amateur MMA fight
  • A feature on Ateneo's Korean Studies Institute regarding my scholarship selection for the Ateneo Korea Study Grant
  • IMDb page